New — keyword clusters now score winnability before you commit a single article to the calendar. See how it works →
Start from a draft, not a blank page
Nobody is slow at writing. Everybody is slow at starting. Brief Vince once and the research is done, the article is drafted, and the LinkedIn post, the thread, the carousel and the newsletter are already written from it — in your voice, with the sources shown. You open a draft and edit. You never open an empty document.
No card required A draft waiting in under 10 minutes Cancel any time
Vince published 4 assets this morning
Article brief
Audience & segment
Keyword clusterKD 34
Source documents3 found
Voice — Founder / technical
Publish window
Send to Vince
Embedded payroll APIs
Draft · 1,480 words
Keyword in titlepresent10
Meta description148 chars10
Keyword in headings4 of 68
Secondary coverage7 of 813
How much search traffic did published pieces earn?
Period: 15 – 22 Aug 202619 Aug, Thu
1,204 clicks
Blog +41
LinkedIn +28
Newsletter +19
Content teams publishing across every channel with VantagePostNorthwindLoopwellVertabradaRustaticoClearpathMeridian
What Vince makes
One brief. Every format already drafted.
Most tools hand you a blog post and leave the other seven blank pages to you. Vince drafts the whole set from one research pass — so every asset already argues the same point, and your job is editing, not starting.
Blog posts & long-form
Cornerstone asset
Structured articles built section by section from your own documents, with imagery generated to match and every claim checked.
Up to 10 sectionsLinkedIn articlesGenerated imageryFact-checkedCMS push
Social posts & threads
LinkedIn · X · Instagram
Every channel written natively from the same research — hook-first LinkedIn posts, real X threads, multi-slide carousels.
Hook-first postsThreadsCarouselsOrg pagesAuto-scheduled
Newsletters & email
Owned audience
The recurring email that always slips, assembled from what your org actually shipped — segmented by who you are talking to.
Multi-sectionRendered templatesWeb versionSegmented
8Publishable assets generated from a single article brief
3Social networks published to directly — LinkedIn, X and Instagram
100Point SEO score across eight categories, before anything ships
12Brand archetypes to pin the voice your writing actually uses
Platform
The whole content operation, running on one engine
Keyword research that starts from your own material
Specs, decks, transcripts and your site are ingested and indexed, then paired with live keyword clusters scored for volume, difficulty and intent.
payroll-api-spec.pdf
Q3-board-deck.pptx
founder-podcast.txt
Keywords & grounding
One brief becomes eight publishable assets
The article, the LinkedIn long-form, the X thread, the carousel captions, the newsletter section and the calendar slots all come back together.
See every format
A calendar you can actually read at a glance
Eight lifecycle states from idea to published, so you always know what is drafting, what needs review, and what ships Tuesday.
In review
Scheduled
Published
Live dashboard
Written in your voice, checked before it ships
A persona fixes archetype, reading level and tone. Claims are verified against sources and flagged if they cannot be.
Voice & safeguards
Keywords & SEO
It knows which keywords you can actually win
Volume alone is a trap — the biggest terms are the ones you will never rank for. Vince discovers clusters for your market, scores each one for winnability against your current authority, and only then commits an article to the calendar.
Primary · commercialembedded payroll apiVol2.4KKD34CPC$14.2082
Secondary · informationalpayroll api integration guideVol880KD21CPC$9.4091
Long-tail · transactionalbest embedded payroll provider for fintechVol320KD17CPC$22.7594
Rejected · navigationalpayroll softwareVol74KKD89CPC$31.1011
Cluster discoverySearch intentWinnability scoreCompetitor overlapCannibalization checkSearch Console sync
Keyword targets scale with the piece: a five-section article gets one primary term, eight secondary, five long-tail and ten semantically related terms — enough for topical authority, not enough to read like it was written for a crawler.
AGRADE94/ 100
SEO score, before it ships
Embedded payroll APIs: what finance teams get wrong
Primary keyword density 1.1%15/15
Keyword in title present10/10
Keyword in headings 4 of 68/10
Secondary coverage 7 of 813/15
Meta title 54 chars10/10
Meta description 148 chars10/10
Content length 1,480 words10/10
Heading structure 6 H2s10/10
Keyword strategy avg. winnability 898/10
Two fixes to reach 100. Add the primary keyword to two more H2s, and cover "payroll api sandbox" — the one secondary term the draft missed.
Why teams switch
Built for teams who are already out of hours
Learn more 
The blog post was never the bottleneck. Turning it into eight assets, on eight schedules, in one voice — that is what quietly eats a marketing team alive.
8.4×
More published assets in the first quarter — across blog, LinkedIn, X, Instagram and email — with no new headcount.
94/100
Average SEO score at publish, graded across eight categories before anything leaves the workspace.
How it works
Three moves. You only make two of them.
Vince is agentic, not a prompt box. One brief triggers a chain of real tool calls — keyword resolution, knowledge-base retrieval, live web research, drafting, SEO scoring, fact-checking, channel variants, scheduling — and returns a package you approve or send back.
/01
Brief Vince in plain language
Type it, paste a PDF or DOCX, drop a URL, or pick a saved prompt template with your variables already in it. Vince asks for the audience, angle and deadline he is missing instead of guessing.
/02
He researches, writes and checks his work
He resolves the keyword cluster and checks it will not cannibalize a page you already rank for, pulls your knowledge base and live sources, drafts section by section in your persona's voice, generates the imagery, scores the SEO across eight categories, and fact-checks every claim he makes — then produces the LinkedIn article, the thread, the carousel and the newsletter section from the same research.
/03
Review, edit, publish
Approve, edit inline, or reject with a note. Every correction teaches the system your voice, so edits per draft fall over time. Then it ships to LinkedIn, X, Instagram or your CMS — or waits in the calendar until its slot comes up.
Personas & voice
Voice is a setting, not a hope
Most AI writing sounds the same because nobody ever told it who it is. A VantagePost persona pins a brand archetype, a reading level and three tone axes — so the founder's LinkedIn article and the clinical newsletter come out as genuinely different pieces of writing from the same research.
Save one per audience and per channel, pair it with a target market, and Vince resolves the right combination for every piece instead of averaging your whole audience into mush.
Founder / technical
Sage · used by 41 pieces
Reading level
Same research, this voice
“Most finance teams treat payroll as a vendor decision. It is an architecture decision — and the cost of getting it wrong shows up two years later, in reconciliation.”
Same research, opposite end of every dial
“Payroll feels like a back-office box to tick. But the choice you make now quietly shapes how much cleanup your team is doing two years from now — so it is worth an hour today.”
Drag a dial. The writing re-renders — this is the real control surface, simulated.
We were publishing twice a month and calling it a content programme. Now one brief gives us the article, the LinkedIn long-form, the thread and the newsletter section — and they all say the same thing, because they came from the same research.
Ana Sotelo
VP Marketing, Northwind Health
2 → 11Published pieces per month
4 → 1.4Edits per draft by month three
3×Organic search traffic in 5 months
Calendar & planner
Plan a month in a sentence
Ask for next quarter's programme and Vince builds it — clusters ranked, overlaps dropped, personas assigned, slots reserved. Nothing gets written until you approve the plan, and every piece moves through eight explicit states so you always know what is real and what is still an idea.
Idea→Queued→Generating→Draft→Review you→Scheduled→Published
Mon 17Tue 18Wed 19Thu 20Fri 21
Blog · 09:00Embedded payroll APIs: what finance teams get wrong
LinkedIn · 11:30Hook post → article
X thread · 08:45Five reconciliation failures
Review · dueOnboarding rebuild post
Newsletter · 07:00August round-up — 6 sections
Instagram · 12:00Carousel — 6 slides
LinkedIn · 16:00Company page repost
Newsletter · 10:00Segment digest — finance leaders
IdeaQ4 compliance explainer
Slot reservationPriority generation queuePer-channel timingReview before publish
The workspace
Every surface your content passes through, in one workspace
Keyword research, briefs, drafts, social variants, newsletters, personas, and the calendar — instead of an SEO tool, a writing tool, a scheduler, an email platform and a spreadsheet holding it together.
Pipeline · August
Ask Vince →Published
34
+12 vs. July
Avg. SEO score
91
target ≥ 85
Hours saved
118
est. 3.5 h / piece
Edits per draft
1.4
down from 4.1
| Piece | Channel | Voice | SEO | Status | Slot |
|---|---|---|---|---|---|
| Embedded payroll APIs: what finance teams get wrong | Blog · LinkedIn article · X thread | Founder / technical | Published | Aug 12 | |
| Q3 compliance changes, in plain English | Newsletter · 6 sections | Operator / calm | Scheduled | Aug 21 | |
| Why we rebuilt onboarding around one screen | Blog · X thread · carousel | Founder / candid | Needs review | — | |
| Five reconciliation failures we see every quarter | Instagram · LinkedIn | Operator / calm | Generating | Aug 23 |
Integrations
It ships where you already publish
Connect once at the org level and everything the team schedules goes out from the right account — whoever wrote it. No shared passwords, no one person holding the keys.
LinkedIn
Articles, posts, org pages
X
Posts, threads & replies
Instagram
Feed posts & carousels
WordPress
Gutenberg blocks
Prismic
Headless CMS push
Webhooks
Push anywhere else
Search Console
Clicks, impressions, position
API & MCP
Drive Vince from your tools
Customers
Teams that stopped starting from a blank page
One brief now gives me the article, the LinkedIn long-form, the thread and the newsletter section. We went from two posts a month to eleven, and the eleven sound more like us than the two did.
Ana Sotelo
VP Marketing, Northwind Health
The winnability score changed how we pick topics. We stopped chasing 70K-volume head terms we'd never rank for and started owning the long tail. Traffic tripled in five months.
Mark Feltner
Founder, Loopwell
I'm a one-person marketing department running a blog, a newsletter and three social accounts. The persona settings are why it sounds like me and not like every other AI blog on the internet.
Dev Raghunathan
Head of Growth, Vertabrada
Who it is for
Built for people who are the marketing department
Whether that is one person, five, or a studio running content for a dozen clients — the constraint is the same. Too much to say, not enough hours to say it in every place it needs saying.
FoundersYou are the whole department
You know exactly what needs saying and have no time to say it eight different ways. Vince does the eight; you keep the judgment.
Creator — $100 / month
In-house teamsYou have a programme to keep fed
A shared workspace, roles and approvals, org-level social accounts, and a calendar everyone can read without a status meeting.
Team — $150 / month
AgenciesYou run this for other people
Separate workspaces, personas and knowledge bases per client, so nobody's voice bleeds into anybody else's.
Enterprise — talk to usResources
Weekly content, fresh insights
What we are learning about keyword strategy, voice fidelity and multi-channel publishing from the teams running VantagePost every day.
Read more articles
Why keyword volume is the worst way to pick a topic
Read more ↗
Why we let the agent draft but never let it publish
Read more ↗Pricing
A plan that fits your budget
Every plan includes every format — articles, LinkedIn, X, Instagram, newsletters, events, keyword research, personas and the calendar. The only thing that changes between tiers is how much AI usage is included each month.
MonthlyAnnuallySAVE 20%
Creator
$100/ month
For the founder, consultant or solo marketer who is the whole department.
- Full platform access, no feature paywalls
- Monthly AI credits included
- Articles, LinkedIn, X, Instagram, newsletters & events
- Keyword clusters, winnability scoring & personas
- Publishing to every channel and CMS
Most teams start here
Team
$150/ month
For marketing teams running a real, recurring content program.
- Everything in Creator
- 2× monthly credits — roughly 20 articles
- Shared workspace, roles and approvals
- Connect social accounts once for the whole org
- Priority generation queue and support
Enterprise
Talk to us
For organizations with brand governance, volume and integration requirements.
- Everything in Team
- Custom credit allowance and workflows
- API keys and MCP access for your own tools
- CMS integration and publishing webhooks
- Dedicated account manager and onboarding
Need something shaped around your org?
Volume pricing, custom approval workflows, security review, and onboarding for a team that already has a content operation to migrate.
Is this going to sound like AI slop?
That is the failure mode we designed against. Vince writes from your own documents and a persona you define, not from a model's general sense of what a blog post sounds like. Claims are fact-checked against sources before you see the draft, and anything unverifiable is flagged rather than smoothed over. Teams typically go from about four edits per draft in month one to roughly one by month three.
Can it publish without me?
Only if you decide it can. The default is that nothing leaves the workspace without human approval — Vince drafts, scores and schedules, and the publish step waits on you. As the system proves it sounds like you, you can widen what it is allowed to do on its own, per channel. Autonomy is earned and revocable, never the starting default.
What formats does it actually produce?
Long-form blog articles up to ten sections with generated imagery; native LinkedIn articles plus the short posts that drive traffic to them; X posts and threads; Instagram feed posts and multi-slide carousels; and multi-section newsletters with rendered templates and a shareable web version. All of it from one research pass, so the pieces agree with each other.
How does the keyword research work?
Vince discovers keyword clusters for your market and scores each term for search volume, difficulty, CPC and intent — informational, commercial, transactional or navigational. It then calculates winnability: whether you can realistically rank given your current authority, so you stop burning articles on head terms you will never place for. Before committing a topic it checks you are not cannibalizing a page you already rank for. Google Search Console connects in so you can see what published work actually earned.
How is the SEO score calculated?
One hundred points across eight categories, with a letter grade: primary keyword density (targeting 0.5–1.5%), keyword in the title, keyword coverage across headings, secondary keyword coverage, meta title length (30–60 characters), meta description (120–160 characters, containing the keyword), content length, heading structure, and overall keyword strategy. It is pure computation, not an AI opinion — and it comes with the specific fixes needed to close the gap.
How do you stop it sounding like every other AI blog?
Personas. You pin one of twelve brand archetypes — Sage, Hero, Outlaw, Caregiver and so on — a reading level from conversational to academic, and three tone axes: formal to casual, serious to funny, respectful to irreverent. Save a persona per audience and per channel, pair it with a target market, and the same research renders as genuinely different writing for a founder's LinkedIn and a clinical newsletter.
What does it actually connect to?
Publishing goes direct to LinkedIn (personal profiles and company pages), X and Instagram business accounts, plus WordPress with proper Gutenberg blocks and Prismic for headless sites, and generic webhooks for anything else. Google Search Console connects in for performance data. On Enterprise you also get API keys and an MCP server, so your own tools and agents can drive VantagePost directly.
How long until it produces usable work?
A first draft in minutes, and the full asset set — article, LinkedIn, X, Instagram, newsletter section — usually inside a coffee break. Genuinely on-voice output takes about two weeks of attaching real material (specs, past posts, decks, transcripts) and correcting the first handful of drafts. That correction loop is the product, not setup overhead.
Who owns what it produces?
You do. Your content, your documents, and the voice profile built from them are yours. Export articles as Markdown or DOCX whenever you want, and take them with you if you leave.
We already have a content team. What changes?
They stop starting from a blank page and start editing. Keyword research, first drafts, the eight channel variants, the newsletter assembly and the calendar mechanics are handled; judgment, positioning and the final word stay with your people. Most teams see edits per draft fall from around four in month one to roughly one by month three. We accelerate storytellers — we do not replace them.
See Vince write about your business, in your voice
Bring one thing you have been meaning to publish for a month. Thirty minutes later you will have the article, the LinkedIn post, the thread and the keyword cluster behind them — plus a straight answer on whether this fits your team.
NO CARD REQUIRED · NO CONTRACT · CANCEL ANY TIME